For the 100th season, the league developed an exclusive identity package that utilized bold colors and tones, introduced modern typefaces and backgrounds, and infused inspired thematic design elements throughout.
In order to really animate and bring to life this special edition branding, I conceived of and designed infographics to vividly express how NFL games continue to dominate TV and digital viewership. These were featured across multiple NFL social media accounts and platforms in order to amplify and enhance the league's digital engagement.