Press releases are still essential, but the Network’s PR department wanted to augment them with visual representations of the announcements.
I designed graphics to highlight NFL tent-pole events (e.g., the Scouting Combine, Draft and Thursday Night Football); platform launches (e.g., NFL Now); and marketing initiatives (e.g., #NFL100). Many of my graphics are also posted on the NFL’s social media channels and are liked and retweeted by hundreds of fans.